Anno 117: Pax Romana

For over 15 years, fans of the Anno series had been asking for a game set in the Roman Empire. With Anno 117: Pax Romana on the horizon but no gameplay footage available, we turned their anticipation into engagement. We unearthed fan comments from across the Internet as far back as 2019 and responded in the most Roman way possible—via a town crier. This character personally addressed fans in bespoke video messages, becoming a community sensation, starring in game trailers, and ultimately earning a place in the game itself.