Amnesty International Invisibe Rights

Amnesty International / Dentsu Creative Iberia
CREARCHIVE Score
40
Amnesty InternationalAmnesty International Invisibe Rights2025
Amnesty International Invisibe Rights
BrandAmnesty International
AgencyDentsu Creative Iberia
Award ShowD&AD
CategoryPRINT
Year2025
CountrySpain
Description

Amnesty International’s print campaign exposes the destruction of human rights facing Afghan women. Since the Taliban retook power in 2021, women’s rights have been stripped away daily—losing the freedom to walk alone in a park, sing in public, or even look out of their own windows. The campaign uses striking images of an Afghan woman, shrouded in darkness, holding an animal with more freedom than she has. At first, only the animal is visible, mirroring how women are erased from Afghan society. Reading the text, viewers realize the one suffering discrimination is not the animal.

Awards
  • • D&AD — Photography — Graphite Pencil
Credits
BrandAmnesty International
ClientAmnesty International Spain
Entrant CompanyDentsu Creative Iberia
Advertising AgencyDentsu Creative Iberia
Production CompanyBlua Production House
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