Am I a Bad Person?
Nike / Somesuch UK
CREARCHIVE Score
80
NikeAm I a Bad Person?2025
Case Film
Campaign Images
BrandNike
AgencySomesuch UK
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountriesUnited Kingdom, United States
Description
"Am I A Bad Person?" is a cheeky ode to the shameless, raw spirit of competition and what it takes to be the absolute best. With 95% of footage captured in-camera, a stunning Beethoven’s 9th soundtrack, and narration from one of the world’s greatest villains (Willem Dafoe), our creative team crafted an immortal anthem for Nike, embodying the relentless spirit of athletic greatness.
Awards
- • Cannes Lions — General — Bronze
- • D&AD — Art Direction, Film — Yellow Pencil
Credits
BrandNike
ClientNike
Entrant CompanySomesuch UK
Advertising AgencyWieden+Kennedy Portland
Production CompanySomesuch LA, Somesuch UK
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