Am I a Bad Person?
Nike / Somesuch UK + SOMESUCH, Culver City / WIEDEN+KENNEDY, Portland + TRAFIK, Santa Monica / WIEDEN+KENNEDY, Portland
CREARCHIVE Score
134.8
NikeAm I a Bad Person?2025
Case Film
Campaign Images
BrandNike
AgencySomesuch UK + SOMESUCH, Culver City / WIEDEN+KENNEDY, Portland + TRAFIK, Santa Monica / WIEDEN+KENNEDY, Portland
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountriesUnited Kingdom, United States
Description
"Am I A Bad Person?" is a cheeky ode to the shameless, raw spirit of competition and what it takes to be the absolute best. With 95% of footage captured in-camera, a stunning Beethoven’s 9th soundtrack, and narration from one of the world’s greatest villains (Willem Dafoe), our creative team crafted an immortal anthem for Nike, embodying the relentless spirit of athletic greatness.
Awards
- • Cannes Lions — A01 - Direction — Bronze
- • Cannes Lions — General — Bronze
- • Cannes Lions — A01 - Direction — Shortlist
- • Cannes Lions — B02 - Colour Correction/Grading — Shortlist
- • D&AD — Art Direction, Film — Yellow Pencil
- • D&AD — Art Direction / Film — Graphite Pencil
- • D&AD — Film / Cinema Commercials 16 - 180 Seconds — Shortlist
- • D&AD — Film / TV/VOD Commercials 16 - 180 Seconds — Shortlist
Credits
BrandNike
ClientNike
Entrant CompanySomesuch UK
Advertising AgencyWieden+Kennedy Portland
Production CompanySomesuch LA, Somesuch UK
NikeSomesuch UK + SOMESUCH, Culver City / WIEDEN+KENNEDY, Portland + TRAFIK, Santa Monica / WIEDEN+KENNEDY, PortlandD&ADEXPERIENTIALUnited KingdomUnited States
Similar Campaigns
Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4
Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6
Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6
Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6
Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88
Content warning
The New Zealand Herpes Foundation
ED.
CREARCHIVE Score
36