AlMakan 10 Year Anniversary - Edit

This was a piece that I have directed and edited for Almakan Group's 10 Year anniversary video. I aimed to create a new style of video editing that captured the essence and power of Almakan. A project close to my heart and loved working on. The main concept I felt like portraying in this video was Power. I needed it to be powerful in terms of match cuts and storyline. This video was the first video that I worked on that had the Music, the Voiceover, the Shots, The Sound effects all to be match cut together and to all go off the same beat. Posted 15 Feb. went internationally Viral in 3 days.