Allegris Business Class
Lufthansa / Pearson Lloyd
CREARCHIVE Score
40
LufthansaAllegris Business Class2025

BrandLufthansa
AgencyPearson Lloyd
Award ShowD&AD
CategoryDESIGN
Year2025
CountryUnited Kingdom
Description
Allegris Business Class for Lufthansa, introduces a cabin for everyone, redefining premium travel for today’s diverse passengers. Allegris is the first ground-up multi-seat Business Class with five distinct seat variations, it caters to solo travelers, colleagues, friends, or family, for business or leisure. Featuring all-aisle access, the innovative design optimises space and offers tailored options: extra-long beds, extended living areas, workspaces, enhanced privacy, suite doors, couple seats, and a seat with a side-mounted baby bassinet for better parental care & control.
Awards
- • D&AD — Product Design — Graphite Pencil
Credits
BrandLufthansa
ClientLufthansa
Design AgencyPearson Lloyd
Entrant CompanyPearson Lloyd
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