Allegris Business Class
Lufthansa / Pearson Lloyd
CREARCHIVE Score
55.4
LufthansaAllegris Business Class2025

BrandLufthansa
AgencyPearson Lloyd
Award ShowD&AD
CategoryDESIGN
Year2025
CountryUnited Kingdom
Description
Allegris Business Class for Lufthansa, introduces a cabin for everyone, redefining premium travel for today’s diverse passengers. Allegris is the first ground-up multi-seat Business Class with five distinct seat variations, it caters to solo travelers, colleagues, friends, or family, for business or leisure. Featuring all-aisle access, the innovative design optimises space and offers tailored options: extra-long beds, extended living areas, workspaces, enhanced privacy, suite doors, couple seats, and a seat with a side-mounted baby bassinet for better parental care & control.
Awards
- • D&AD — Product Design — Graphite Pencil
- • D&AD — Product Design / Industrial — Wood Pencil
Credits
BrandLufthansa
ClientLufthansa
Design AgencyPearson Lloyd
Entrant CompanyPearson Lloyd
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88

Content warning
The New Zealand Herpes Foundation
ED.
CREARCHIVE Score
36