All It Takes Is a Yes.
Lufthansa / Iconoclast + SERVICEPLAN GERMANY, Munchen
CREARCHIVE Score
76.2
LufthansaAll It Takes Is a Yes.2025

Case Film
Campaign Images
BrandLufthansa
AgencyIconoclast + SERVICEPLAN GERMANY, Munchen
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountryGermany
Description
Every journey is a new beginning. All it takes is a Yes. In the campaign film, the protagonist is magically transported from her everyday life to her dream destinations as she types them into the flight search bar on the Lufthansa app. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Inspired by magical realism, the result is a stunning visual journey that perfectly blends reality and dream.
Awards
- • Cannes Lions — A04 - Production Design/Art Direction — Shortlist
- • Cannes Lions — A05 - Cinematography — Shortlist
- • D&AD — Cinematography — Graphite Pencil
- • D&AD — Cinematography / Long Form — Shortlist
- • LIA — Production & Post-Production - Editing — Bronze
Credits
cityMunich
BrandLufthansa
ClientLufthansa
entrantSERVICEPLAN GERMANY
Entrant CompanyIconoclast
Advertising AgencyServiceplan Germany
Production CompanyIconoclast
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88

Content warning
The New Zealand Herpes Foundation
ED.
CREARCHIVE Score
36