All It Takes Is a Yes.

Lufthansa / Iconoclast
CREARCHIVE Score
57
LufthansaAll It Takes Is a Yes.2025
All It Takes Is a Yes.
Case Film
Campaign Images
BrandLufthansa
AgencyIconoclast
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountryGermany
Description

Every journey is a new beginning. All it takes is a Yes. In the campaign film, the protagonist is magically transported from her everyday life to her dream destinations as she types them into the flight search bar on the Lufthansa app. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Inspired by magical realism, the result is a stunning visual journey that perfectly blends reality and dream.

Awards
  • • D&AD — Cinematography — Graphite Pencil
  • • LIA — Production & Post-Production - Editing — Bronze
Credits
cityMunich
BrandLufthansa
ClientLufthansa
entrantSERVICEPLAN GERMANY
Entrant CompanyIconoclast
Advertising AgencyServiceplan Germany
Production CompanyIconoclast
ShareXIN