All Day I Dream About Sport

adidas / DIVISION
CREARCHIVE Score
60
adidasAll Day I Dream About Sport2025
Case Film
Campaign Images
Brandadidas
AgencyDIVISION
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountryFrance
Description

Set in vibrant Dakar, this documentary traces a man's journey from birth to old age, highlighting sport's role in his life. Opening with a poignant childbirth scene, it traces his growth (from childhood swimming to teenage horse riding to rowing as an adult) and the resilience of daily life. Blending traditional life and memory, it celebrates the universal spirit of sport where every individual embodies their own form of endurance and strength.

Awards
  • • D&AD — Direction, Cinematography, Film — Yellow Pencil
Credits
Brandadidas
Clientadidas
Entrant CompanyDIVISION
Production CompanyDIVISION
ShareXIN