All Day I Dream About Sport
adidas / DIVISION
CREARCHIVE Score
105.6
adidasAll Day I Dream About Sport2025
Case Film
Campaign Images
Brandadidas
AgencyDIVISION
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountryFrance
Description
Set in vibrant Dakar, this documentary traces a man's journey from birth to old age, highlighting sport's role in his life. Opening with a poignant childbirth scene, it traces his growth (from childhood swimming to teenage horse riding to rowing as an adult) and the resilience of daily life. Blending traditional life and memory, it celebrates the universal spirit of sport where every individual embodies their own form of endurance and strength.
Awards
- • D&AD — Direction, Cinematography, Film — Yellow Pencil
- • D&AD — Direction / Documentary Film — Graphite Pencil
- • D&AD — Cinematography / Documentary Film — Wood Pencil
- • D&AD — Film / Fashion — Wood Pencil
Credits
Brandadidas
Clientadidas
Entrant CompanyDIVISION
Production CompanyDIVISION
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88

Content warning
The New Zealand Herpes Foundation
ED.
CREARCHIVE Score
36