Adscan

Makro / VML Colombia
CREARCHIVE Score
27.6
MakroAdscan2025
Adscan
BrandMakro
AgencyVML Colombia
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountriesColombia, United States
Description

ADSCAN By Makro At Makro we offer thousands of products at the best price. However, we have fewer stores and less media budget than our competitors. 158X less stores (Makro= 22 / Total category = 3,688) Only 4% share of media budget (Makro= USD 1.4MM / Total category = USD 34.5MM) So, how to compete against chains that have stores every corner And get people to choose Makro and buy their favorite products from us?

Awards
  • • D&AD — Commerce — Wood Pencil
  • • D&AD — Commerce / Use of Data — Shortlist
Credits
BrandMakro
ClientMakro Colombia
Entrant CompanyVML Colombia
Advertising AgencyVML Colombia
Production CompanyCreative Studio, Glorious
ShareXIN
MakroVML ColombiaD&ADINTEGRATEDColombiaUnited States

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