Adoptable. By Pedigree.

For over a decade, PEDIGREE has made it their mission to end dog homelessness. They have invested multi-millions of dollars in advertising campaigns that encourage people to adopt rather than shop for their next dog, but they've had to balance these adoption campaigns with the need to drive product sales in their advertising and communications budgets. Adoptable changes that. Adoptable puts a local shelter dog into every piece of their digital advertising at scale. Now, 100% of PEDIGREE's advertising can not only bring their products to the world but take shelter dogs to the world, too.