Achieving Net Zero
Gray’s School of Art / Iain Morrison
CREARCHIVE Score
27.6
Gray’s School of ArtAchieving Net Zero2025

BrandGray’s School of Art
AgencyIain Morrison
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountryUnited Kingdom
Description
"Achieving Net Zero" is a collaboration between Iain Morrison, a lecturer in communication design at Gray’s School of Art, Aberdeen, and Professor James Njuguna, Director of Research and Innovation at the National Subsea Centre and lecturer at Robert Gordon University. The project raises awareness of Scotland's net-zero goal by 2045. To simplify complex sustainability topics, they created infographic posters that engage a broad audience. Each large-scale, colourful poster links to a webpage with research materials, inviting viewers to explore Scotland’s journey to net zero.
Awards
- • D&AD — Future Impact — Wood Pencil
- • D&AD — Future Impact / Design — Shortlist
Credits
ClientGray’s School of Art
Entrant CompanyIain Morrison, James Njuguna
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