Abracadabra
Interscope Records / Love Song Films
CREARCHIVE Score
90
Interscope RecordsAbracadabra2025

Case Film
Campaign Images
BrandInterscope Records
AgencyLove Song Films
Award ShowD&AD
CategoryFILM
Year2025
CountryUnited States
Description
The video presents a striking dance showdown between two contrasting versions of Gaga, representing a clash between light and shadow. Throughout the performance, the two personas take turns in the spotlight, one dressed in white, radiating intense, chaotic energy. The other, in red, maintains a calm and controlled presence. Abracadabra delivers a visually captivating battle of movement, marking Gaga’s revival of her dark-pop essence through elaborate choreography, bold fashion, and a powerful story of inner struggle and perseverance.
Awards
- • D&AD — Music Videos — Black Pencil
Credits
ClientInterscope Records
Entrant CompanyLove Song Films
Production CompanyLove Song Films
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