A$AP Rocky - HIGHJACK
A$AP Rocky / DIVISION
CREARCHIVE Score
95
A$AP RockyA$AP Rocky - HIGHJACK2025

Case Film
Campaign Images
BrandA$AP Rocky
AgencyDIVISION
Award ShowD&AD
CategoryFILM
Year2025
CountryFrance
Description
The video combines a "ghetto fabulous" aesthetic with influences from black and white German expressionism. Doors are a key element, appearing multiple times and serving as transitions between different scenes that evoke moments from A$AP Rocky's life. The city is present in the background, with urban scenes adding an additional layer to the setting. Rocky's shadow remains constantly in the frame while performing, fighting, mirroring, and transforming into manifestations of his dreams and nightmares, enhancing the video's mysterious and intriguing atmosphere.
Awards
- • D&AD — Music Videos — Black Pencil
- • D&AD — Music Videos / Art Direction — Shortlist
Credits
ClientA$AP Rocky
Entrant CompanyDIVISION
Production CompanyDIVISION
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