60 Years of Film Design System
Chicago International Film Festival / Ogilvy Chicago
CREARCHIVE Score
40
Chicago International Film Festival60 Years of Film Design System2025
BrandChicago International Film Festival
AgencyOgilvy Chicago
Award ShowD&AD
CategoryDESIGN
Year2025
CountryUnited States
Description
The Chicago International Film Festival has been a stage for breakthrough films for the past 60 years. To celebrate this milestone and generate intrigue for new films, we created a unique brand identity and typeface that took inspiration from the aspect ratios of film over the years.
Awards
- • D&AD — Type Design & Lettering — Graphite Pencil
Credits
BrandChicago International Film Festival
ClientChicago International Film Festival
Design AgencyOgilvy Chicago
Entrant CompanyOgilvy Chicago
Advertising AgencyOgilvy Chicago
Production CompanyHogarth US, Ogilvy Chicago
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