The Unfiltered History Tour

VICE World News / Dentsu Creative / Bengaluru
CREARCHIVE Score
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VICE World NewsThe Unfiltered History Tour2022
Case Film
BrandVICE World News
AgencyDentsu Creative / Bengaluru
Award ShowThe One Show
CategoryRadio & Audio
Year2022
CountryIndia
Description

About the Work The Unfiltered History Tour is an interactive guerilla Tour of the British Museum’s most disputed artefacts, carried out through immersive audio-visual AR Instagram filters, experiences, and extended podcasts.. 10 native experts play tour guide, in first-ever visual depictions of moments in history shown from the perspective of the once-colonised marginalized. These marginalised narratives went on all platforms and were designed to transport listeners back in time to the homelands of the artefacts, while giving often silenced voices a chance to express colonial trauma. From Egyptologists, to the seventh descendant of the Gweagal Shield, to the Governor of Rapa Nui - 10 experts play tour guide in narrating the true histories of artefacts from their homelands, dismantling the British Museum’s narrative, and by extension, centuries of Imperial narrative.. The podcasts and immersive audio-video experience features the voices of 10 native experts, who provide alternative narratives on the history of 10 disputed artefacts in the British Museum to combat its colonial narrative. The podcast was designed to transport visitors back in time, to the artefact’s country of origin, with soundscapes from its homeland and the voices of native experts who were deeply connected to the trauma of colonial loot. The podcasts inevitably overshadowed the flawed, incomplete narrative of the British Museum, with The Guardian directly comparing its ‘emotion’ with the ‘lofty, academic approach’ of ‘History of the world in 100 objects’ hosted by the Museum’s former director. Soon after release, the podcast gained a reputation of leaving goosebumps on listeners, with the British Committee left feeling a ‘non-romantic, true love’ for the artefacts with 21,000+ downloads.

Awards
  • • The One Show — Experiential Radio & Audio — Gold Pencil
Credits
CEOGautam Reghunath
Group HeadKushal Lalvani
Art DirectorKarthik Nambiar
Digital AgencyDentsu Creative / Bengaluru
Copy SupervisorFarishte Irani
Executive EditorZing Tsjeng
Field ResearcherEmi Eleode
Filter DeveloperKalpit Dwivedi
Group Head - ArtTanya Paul
Managing PartnerHarsh Shah
Creative DirectorAabhaas ShreshthaAmey ChodankarBinaifer Dulani
Senior CopywriterMeghna Yesudas
Senior Group HeadStuti Sudha
Senior VisualizerShreya Arora
Group Head - VideoNiranjan Raghu
Producer - PodcastJesse Lawson
Research ConsultantShaleen Wadhwana
Researcher - PodcastMarthe Van Der Wolf
Freelance IllustratorSachin Ghanekar
Senior Lead DeveloperRahul Sharma
Associate Art DirectorManasi ShethVaishakh Kolaprath
Chief Creative OfficerFred LevronPg Aditya
Group Account DirectorKarishma Changroth
Senior Account ManagerAnjali Thomas
3D Modeling & SculptingPrashant BhikadiaShanel Moraes
Chief Innovation OfficerGurbaksh Singh
Vice President - StrategyIshtaarth Dalmia
Associate Creative DirectorGeetika Sood
Executive Creative DirectorAshwin Palkar
Manager - Business & GrowthSwarnpreet Kaur Tuli
Director - Launch Promo FilmRonak Chugh
Senior Director - ProductionRakesh Bairwa
Creative Strategist & ManagerAnanya Rao
Senior VP, Account ManagementPriyanka Borah
Senior Video Editor & AnimatorVignesh Praveen
Music Designer - Launch Promo FilmSameer Rahat
Sound Designer - Launch Promo FilmAteesh Chattopadhyay
Senior Group Head - Motion GraphicsManish Joseph
Associate Group Head - Video & Mixed RealityGerson Pearson
Senior Director, Audience & Content StrategyJohn Montoya
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