The Bigger Draw

Samsung / BBH London
CREARCHIVE Score
40
SamsungThe Bigger Draw2024
Campaign Images
BrandSamsung
AgencyBBH London
Award ShowD&AD
CategoryINTEGRATED
Year2024
CountryUnited Kingdom
Description

Samsung challenged David Hockney to create art on the Galaxy Tab, resulting in an exhibition that blurred the line between traditional and digital art.

Awards
  • • D&AD — Technology — Graphite Pencil
Credits
ProducerTom Kelly
Creative DirectorHelen Rhodes
ShareXIN
SamsungBBH LondonD&ADINTEGRATEDUnited Kingdom

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