Right on Tracks

General Mills, Inc. (Cheerios) / 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London
CREARCHIVE Score
79.4
General Mills, Inc. (Cheerios)Right on Tracks2019
Case Film
BrandGeneral Mills, Inc. (Cheerios)
Agency72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London
Award ShowThe One Show
CategoryMoving Image Craft
Year2019
CountriesUnited States, United Kingdom
Description

About the Work You know what the world needs more of today? Positive Energy. That’s why Cheerios created Right on Tracks, a collection of inspiring songs that can spark conversations with kids about kindness as part of their Good Goes Round campaign. These 4 songs give parents a musical tool to help talk to their kids about inclusion and empathy. Sure, issues like bullying, welcoming the 'new kid,' self-identity and the modern definitions of 'family’ are hard to talk about, so let’s try singing them. With the help of some amazing creative partners and imaginative puppets, we launched Right On Tracks on National Make-a-Friend Day to spark conversations around kindness.

Awards
  • • The One Show — Craft - Use of Music / Original Music — Gold Pencil
  • • Clio Awards — General — Silver
Credits
Agency72andSunny / New York
EditorDavid Slade
WriterEric DennisHunter Fine
DesignerGustavo DaoJon Randazzo
DirectorJohnny Kelly
ProducerJulia LaffertySamira MostofiIsobel ConroyRebecca ArcherMark DaviesSofia SerranoElizabeth DayJen Newman
StrategistTim JonesLibby DwyerAnneliese RappJustine Basil
Account TeamSveta DoucetJess MonseyAlexia SchwartzCaitlin Patrick
Creative TeamToby GoodyearMatthew HutchingsMax HalsteadAndy GentMarina RalphMich ChippingtonRobin JacksonNadine PettersonColin ArmitagePeter le PardTom SindenMaggie HaydenNathalie EllnerJade GerrardOla KucharskaMatthew CooperMolly FreemanJames AlexanderElizabeth Day
Client / BrandGeneral Mills, Inc. (Cheerios) / Minneapolis
Digital ArtistCallum StrachanGeorge CassavettiAlasdair BrotherstonChris GlewEwelina FreuerGareth TredreaGerman DiezGökçecan GürsoyKen HauPeter BaileyRobin Yoojin Rhee
Sound DesignerMark Hills
Music SupervisorWalter MartinJessica Dierauer
Creative DirectorDevon Hong
Executive ProducerLora Schulson
Production CompanyNexus Studios / London Nous Vous / London
Chief Creative OfficerGlenn Cole
Director of PhotographyMatthew Day
Executive Creative DirectorJustine ArmourChris O'Reilly
Music / Sound Production CompanyFactory Studios / London
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