Proudly Second Best

Ikea / DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid

CREARCHIVE Score

208

IkeaProudly Second Best2024

Case Film

BrandIkea

AgencyDAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid

Award ShowThe One Show

CategoryPrint & Promotional

Year2024

CountriesSpain, Germany, Sweden

Description

About the Work Despite IKEA being the first option that parents choose for children’s furniture, it is not the first choice when it comes to kid’s choice, since they always prefer to be with their parents. The brief was to highlight to parents the wide selection of children furniture that IKEA offers. The main objectives were to highlight the products and create an emotional bond, especially with first-time parents. With a limited budget, we were able to create a campaign that had an emotional impact not only on our clients, but on all parents in the selected regions all across audiovisual, social, OOH and printed media.

Awards

• The One Show — Newspaper / Series — Gold Pencil
• The One Show — TV, VOD, & Online / 30 Seconds and Under - Series — Gold Pencil
• Clio Awards — Film / 30 Seconds and Under — Gold
• Clio Awards — Out of Home / Poster — Gold
• Clio Awards — Print / Print — Gold

Credits

ColorGradePunk / Madrid

AgencyDAVID / Madrid INGO / Hamburg

StylistPaola Bosch

DirectorMichelle Cassis

ProducerNoelia Lobo

RetoucherRicardo Moreira

Art DirectorBárbara GilMiguel Junquera

PhotographerAlberto Escudero

Client / BrandIKEA / Stockholm

Campaign LeaderOman Binita Roychowdhury

Head of AccountsMaría García Herranz