Pizza Hut x IKEA SÄVA

Pizza Hut / Ogilvy / Hong Kong
CREARCHIVE Score
54
Pizza HutPizza Hut x IKEA SÄVA2021
Case Film
BrandPizza Hut
AgencyOgilvy / Hong Kong
Award ShowThe One Show
CategoryExperiential & Immersive
Year2021
CountryHong Kong
Description

About the Work Pizza Hut Hong Kong and IKEA teamed up on a new unique pizza that used IKEA’s iconic meatballs as a topping. They needed a campaign to create mass awareness on social media, news and PR that drove people to buy this collaborative pizza.

Awards
  • • The One Show — Physical Products — Gold Pencil
Credits
AgencyOgilvy / Hong Kong
Content LeadRay Lam
PhotographerLucy McNally
Account ManagerRachel Tsui
Senior ProducerJacqueline Ho
Account DirectorVincent Lam
Account ExecutiveClover Yuen
Content SpecialistRicky Chung
Content StrategistJim Wong
Senior Art DirectorSoenar Santoso
Chief Creative OfficerReed Collins
Senior Brand StrategistKaycee Li
Executive Group DirectorIris Liu
Associate Creative DirectorAmy ChengOllie Davis
Executive Creative DirectorJohn KoayMatthew Nisbet
Creative Director / Head of ArtMichele Salati
ShareXIN
Pizza HutOgilvy / Hong KongThe One ShowExperiential & ImmersiveHong Kong

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