Killabyte

Spark, New Zealand's biggest telco, made a gaming festival unlike any other; by turning the entire event into a giant co-op game: Killabyte. Based on the original Nokia snake, Byte is a virus slowly destroying the festival. And the only way to kill Byte was to arm players. All festivals have a wristband. Spark turned theirs into a weapon, with the power to damage Byte every time it was scanned. For the first time ever, gamers didn’t just attend a gaming festival; they could play it.