Joaquin's First School Shooting
About the Work Gun violence recently surpassed car accidents as the leading cause of death for American youth, but childish politicians are unwilling to implement a ban on assault weapons or enact tougher gun laws. There have been at least 160 mass shootings across the US so far (April, 2023) with 48,830 people died from gun-related injuries in the US during 2021, according to the latest data from the US Centers for Disease Control and Prevention (CDC). That's nearly an 8% increase from 2020, which was a record-breaking year for firearm deaths. American politicians funded by pro-gun organizations either refuse to acknowledge or simply fail to understand the urgent need for stricter gun control laws. That’s why we decided to explain it to them in the easiest way possible: as if they were five years old. Change The Ref wants to reduce the influence of the NRA and gun manufacturers through strategic interventions using art as a form of communication.
- • Cannes Lions — General — Bronze
- • The One Show — Public Relations for Good — Gold Pencil
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