I'm Drinking It For You

DB Breweries / Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
CREARCHIVE Score
48.6
DB BreweriesI'm Drinking It For You2020
Case Film
BrandDB Breweries
AgencySweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Award ShowThe One Show
CategoryMoving Image Craft
Year2020
CountryNew Zealand
Description

About the Work “I’m drinking it for you” was launched to the New Zealand market on Valentine’s Day this year. It’s a full song and music video that shines the spotlight on Kiwi couples, turning the simple act of choosing a low carb beer into a gesture of romantic love. This film breaks new ground by recognising male and female drinkers equally, by starring two of NZ’s brightest new singing talents Keshia and Tom, who recorded the single, and perform in the music video.

Awards
  • • The One Show — Use of Music / Original Music — Gold Pencil
Credits
AgencyColenso BBDO / Auckland
EditorCameron McColl
DirectorDamien Shatford
ProducerConnor NestorBen DaileyJen Storey
Client TeamPeter SimonsTony Wheeler
Account TeamAhmad Salim
Client / BrandDB Breweries / Auckland
Creative DirectorMike DavisonMax McKeonThomas DarlowBeth O'Brien
Executive ProducerFiona King
Production CompanySweetshop / Auckland
Chief Creative OfficerLevi SlavinNick Worthington
Chief Marketing OfficerSean O'Donnell
Post Production CompanyThe Machine Room / Auckland
Executive Creative DirectorDan Wright
Music / Sound Production CompanyLiquid Studios / Auckland WorldPeace.fyi / Auckland
ShareXIN
DB BreweriesSweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / AucklandThe One ShowMoving Image CraftNew Zealand

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