Erasing Data Bias

Dove / Soko
CREARCHIVE Score
27
DoveErasing Data Bias2024
Erasing Data Bias
Case Film
Campaign Images
BrandDove
AgencySoko
Award ShowAWARD
CategoryINTEGRATED
Year2024
CountryBrazil
Description

Dove tackled AI bias in beauty by feeding diverse, real-body images into open-source AI training data, changing how AI represents beauty.

Awards
  • • AWARD — Purpose — Gold
Credits
StrategistRenato Zandoná
Creative DirectorFelipe Ribeiro
ShareXIN
DoveSokoAWARDINTEGRATEDBrazil

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