Coors - Slow Monday

What started as a typo in national newspapers and billboards across North America transformed into a dynamic campaign, including limited-time packaging, covetable merch, and now…sloths. Coors Light's Super Bowl ad shows just how slow a "Case of the Mondays" really can be. In the spot football fans experience the dreaded Monday after the national football season is over. But in this "Case of the Mondays," it just so happens each one of these fans is a sloth.