Banned Book Club

Digital Public Library of America / FCB / Chicago + 456 Studios / Chicago
CREARCHIVE Score
311.5
Digital Public Library of AmericaBanned Book Club2024
Case Film
BrandDigital Public Library of America
AgencyFCB / Chicago + 456 Studios / Chicago
Award ShowThe One Show
CategoryExperiential & Immersive
Year2024
CountryUnited States
Description

About the Work America is facing a book banning crisis. Conservative politicians are silencing Black, Brown and LGBTQIA+ voices by forcing librarians to take their books off the shelf. In 2023 alone, 3,059 books were banned - more than in any other year. The Digital Public Library of America holds that our democracy relies on our freedom to read. And believes books should always be available to everyone. The DPLA created the most up to date database of all of the books banned in America. Then, geo-fenced the exact footprint of every library that banned the books - and made those books available for any person when they are within those very libraries. Sending a strong message to the book banners - that every time they try to take a book off the shelf, the DPLA will put it right back, virtually. The Banned Book Club was launched in partnership with President Barack Obama, the most notable defender of our freedom of speech. The campaign reached people in the more than 20 states that have books banned with geo-located Instagram and Facebook ads, that alerted people just as they were near those offending libraries. The Banned Book Club is designed for today and the future. Whenever a new book is banned - it can simply be added to our dynamic database, making it available instantly in any library. Ensuring no book is ever banned again.

Awards
  • • The One Show — Craft / Use of Technology — Gold Pencil
  • • The One Show — Events / In-Person — Gold Pencil
  • • The One Show — Experiential & Immersive for Good — Gold Pencil
  • • Clio Awards — Creative Use of Data / Real-Time — Gold
  • • Clio Awards — Digital/Mobile / Apps — Silver
  • • Clio Awards — Digital/Mobile / Real-Time — Silver
  • • Clio Awards — Branded Entertainment & Content / Digital/Mobile — Bronze
  • • Clio Awards — Creative Use of Data / Creativity/Storytelling — Bronze
  • • Clio Awards — Experience/Activation / Digital/Mobile — Bronze
  • • Clio Awards — Media / Digital/Mobile — Bronze
  • • LIA — Non-Traditional - Public Service/Charity/NGO — Gold
  • • LIA — Creative Use of Data - Data-Led Targeting — Silver
  • • LIA — Digital - Creative Use of Data — Bronze
  • • LIA — Creative Use of Data - Data Integration — Finalist
Credits
cityChicago
AgencyFCB / Chicago
entrantFCB Chicago
CopywriterNick Farley
Art DirectorMax Franklin
Audio EngineerBatsirayi Zesaguli
Technical LeadJohn Skibicki
Design DirectorMegan Musgrave
Senior ProducerDane Goldbloom
Account ExecutiveJack Dunaway
Creative DirectorAlan ShenChris WalkerJake RolandKelly McGuckin
Director, EditingGus Spelman
Account SupervisorJennell Oddo
Management DirectorMack Hans
SVP, Head of DesignMichele Morales
SVP, Studio DirectorRoman Mendez
PR / Marketing AgencyCurrent Global / Chicago
Chief Creative OfficerAndrés Ordóñez
Motion Design DirectorMike Czerniuk
Senior Content CreatorChris Colvin
Senior Project ManagerLily Clark
Global Creative PartnerDanilo Boer
Post Production Company456 Studios / Chicago
SVP, Management DirectorRocki Hunter
Senior Newsroom ProducerShannon Clash
Associate Media RelationsMelina Weil
Associate Director, InfluencerSamantha Merkin
Senior Manager Media RelationsJosephine Mallari
Account Director Media RelationsAndrea Blythe
SVP, Executive Creative DirectorBruno Mazzotti
Global Executive Creative ProducerJohn Bleeden
SVP, Director of Strategic PlanningJP Palmer
VP, Branded Content & EntertainmentLexie Tankersley
Senior Vice President Media RelationsChris Hamilton
Executive Vice President Client ExperienceShannon McGovern
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