Apologize The Rainbow
Skittles / DDB Chicago
CREARCHIVE Score
312.8
SkittlesApologize The Rainbow2024
Case Film
Campaign Images
BrandSkittles
AgencyDDB Chicago
Award ShowThe One Show
CategoryINTEGRATED
Year2024
CountryUnited States
Description
Skittles addressed its controversial lime-to-green-apple flavor change with a public apology campaign that became a cultural conversation.
Awards
- • Cannes Lions — General — Gold
- • The One Show — Integrated — Gold Pencil
- • Clio Awards — Direct / Digital/Mobile — Gold
- • Clio Awards — Experience/Activation / Digital/Mobile — Gold
- • Clio Awards — Media / Social Media — Gold
- • Clio Awards — Media / Specific Target Audience — Gold
- • Clio Awards — Social Media / Multi-Platform — Gold
- • LIA — Ambient & Activation - Confections/Snacks — Gold
Credits
CCOAri Weiss
Creative DirectorColin Selikow
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