AIZOME WASTECARE™

About the Work 1500+ harmful chemicals are used in textile production. Japanese startup AIZOME has developed a dyeing method that uses only water, plants, and ultrasound, to create textiles that are not only harmless, but even come with health benefits. But how can a small startup stand out among all the sustainability claims? WASTECARE™ — the first skincare product that is industrial wastewater from textile dyeing. Straight from the factory, the wastewater is tested and certified according to dermatological standards. Packaged like a high-end beauty product, it was shipped out to key opinion leaders in textile, fashion, and healthcare with the goal of forming partnerships to eliminate toxic chemicals in production. Skincare is an intimate product, and in contrast to waste, it is regarded as something with value. By presenting waste as skincare, AIZOME proves that even their worst has a positive impact. It is a dermatologically certified skincare product. A few drops of organically grown natural stabilizers and preservatives (citric acid) were added to the original industrial wastewater to guarantee usability after shipping. The package is made from recycled cardboard, eliminating the need for an additional shipping box. All content is printed with plant-based ink. Each side of the editorial folder uses data to illustrate Japanese plant-based dyeing and its reinvention with the development of AIZOME ULTRA™. The custom Ultra One type combines ultrasonic waves with traditional Mincho typeface, reflecting the unification of tradition and science. 200 boxes were exclusively shipped out to leaders working for brands including Adidas, UNIQLO, Pangaia, SKIMS, and more. WASTECARE™ allowed key opinion leaders to experience the benefits of AIZOME firsthand. Most importantly, this became AIZOME’s cornerstone for textile collaborations, helping them in their mission of eliminating toxic chemicals in the industry. In pop-ups and trade shows, the skincare experience was used to demonstrate the benefits of the textiles and create demand for it. WASTECARE™ gained over 110 million media impressions while also generating interest from consumers. WASTECARE™ was sent to key opinion leaders in textile, fashion, and healthcare, which resulted in a 94% response rate, 44 new business opportunities, and 3 new investors. WASTECARE™ delivered the ultimate proof: Even our waste is good for you.