Tracking Bad Bunny
When Bad Bunny prepared to release his highly anticipated album Debí Tirar Más Fotos, he wanted fans to do more than wait for a tracklist—he wanted them to discover it. In partnership with Spotify and Google Maps, Tracking Bad Bunny transformed 15 real locations across Puerto Rico into portals to the music. Instead of song titles, coordinates appeared on his Spotify page. Fans entered them into Google Maps, explored the streets and beaches of the island, and uncovered the hidden titles in murals, signs, and everyday scenes. The experience sparked a global treasure hunt, immersing fans in Puerto Rican culture and turning anticipation into participation. The payoff: Bad Bunny’s biggest album launch yet—#1 worldwide with every track on the Billboard Hot 100.
- • Clio Awards — Creative Disruption / Digital/Mobile — Gold
- • Clio Awards — Digital/Mobile / Use of Platform/Native Integration — Gold
- • Clio Awards — Experience/Activation / Digital/Mobile — Gold
- • Clio Awards — Creative Disruption / Experience/Activation — Silver
- • Clio Awards — Partnerships & Collaborations — Bronze
- • Clio Music — Digital/Mobile, AI & Emerging Technologies / Other — Grand Clio
- • Clio Music — Experience/Activation / Digital/Mobile — Grand Clio
- • Clio Music — Fan Engagement / Partnerships — Grand Clio
- • Clio Music — Music Marketing Innovation — Grand Clio
- • Clio Music — Creative Effectiveness — Gold
- • Clio Music — Fan Engagement / Digital — Gold
- • Clio Music — Fan Engagement / Social Media — Gold
- • Clio Music — Partnerships, Sponsorships & Collaborations — Silver
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