For The Runners High
Puma / adam&eveDDB
CREARCHIVE Score
41.3
PumaFor The Runners High2026
Video
Watch videoBrandPuma
Agencyadam&eveDDB
Award ShowClio Music
CategoryMusic in Sports
Year2026
CountryUnited Kingdom
Description
We worked with iconic rapper AfroMan to rewrite and rerecord his iconic hit 'Because I Got High', to subvert its original meaning and dramatise The Runner's High instead of the high he sang about 25 years ago. In the spot we see everyday runners re-arranging their lives to chase that Runner's High, accompanied by the newly recorded lyrics. The fast-paced nature of the action juxtaposed with the slow melody of the song, added a humorous element to the piece that stands out the sporting category.
Awards
- • Clio Music — Music in Sports / Advertising — Gold
- • Clio Music — Use of Music Craft / Music Supervision — Gold
Credits
2DAndre Bittencourt, Frankie Foster, Grant White, Jasmine Cooper, Liam Doyle, Manolo Perez, Rio Perrone, Sarah Breakwell (Time Based Arts)
DITRoscoe Vercueil (Juice)
DOPJustin Brown (Love Song)
GFXTom Robinson (Time Based Arts)
VTODylan Young (Juice)
UnitLegend Unit (Juice)
BrandPuma
GradeSimone Grattarola (Time Based Arts)
1st ACJason Musgrave (Juice)
1st ADChristo Van Schalkwyk, Dale Butler (Juice)
2nd ADRobynne Leigh, Hayley Emma Westray (Juice)
ArtistAfroman (Leland)
EditorAmanda James (Final Cut)
GafferWade Grobler (Juice)
AnimalsAnimal Tails
CastingCasting Co
Digi OpThekiso Mokhele
CateringCedar Catering
CreativeFabio Santos (adam&eveDDB)
DirectorElliott Power (Love Song)
Key GripRoderick Dean-Smith (Juice)
ProducerJessica Wylie (Love Song), Nikki Porter (Final Cut), Chris Aliano (Time Based Arts)
VFX LeadStephen Grasso (Time Based Arts)
Data LeadAlba Carvajal (Havas International)
Gimbal OpMyron Mance (Love Song)
PublisherUniversal Music Publishing
Latam LeadLorena Cuevas (Havas International)
RetouchingJustine Foord Studio
Composition‘Because I Got High’ (re-record) (Leland)
Drone PilotStephan Van Zyl (Juice)
Europe LeadLara Prieto (Havas International)
Media AgencyHavas International
PhotographerSeb Barros
Props MasterSam Kelly (Juice)
Best Boy GripQuintin Pretorius (Juice)
Line ProducerKim Fowler-Forbes (Juice)
Line producerAnnelize Frost
Audio ProducerOlivia Ray (750mph)
Senior PlannerJack Gilbert (adam&eveDDB)
Socials EditorMaud Barry (Final Cut)
Account ManagerLizzie Coombs (adam&eveDDB)
Animal WranglerNicole Jennings, Juan August
Best Boy LightsQuintin Pretorius (Juice)
Data StrategistAlejo Costa (Havas International)
Design DirectorChris Chapman (adam&eveDDB)
Service CompanyJuice
Social DirectorOsob Yusuf (adam&eveDDB)
Account DirectorSophie Kelting (adam&eveDDB)
Asia & EMEA LeadJie Yin (Havas International)
Assistant EditorMaud Barry/Max Adams (Final Cut)
Business AffairsEdan Cummins (adam&eveDDB)
Cast CoordinatorTamith Hattingh (Juice)
Managing PartnerJonny Angel (adam&eveDDB)
Music SupervisorEd Bailie (Leland)
Project DirectorLinda-Aileen Macfarlane (adam&eveDDB)
Wardrobe StylistGavin Mikey Collins, Richard De Jager
Business DirectorGeorgia Roca (adam&eveDDB)
Data Network LeadBianca Sanchez (Havas International)
Global Media LeadOscar Kleparski (Havas International)
Advertising Agencyadam&eveDDB, DDB
Creative DirectorsChristian Lotz & Christina Rankel (adam&eveDDB)
Executive ProducerShirley O’Connor (Love Song), Carmen Amos (Juice)
Head Of ProductionMarisa Bracher (Juice)
North America LeadPaz Garcia-Miñaur (Havas International)
Photographer AgentTom Burns
Production CompanyLove Song, Final Cut, Common People Films
Production ManagerAlexandra Michaels (Love Song), Kirstin Twiss (Juice)
Sound Design & MixSam Ashwell (750mph)
Global PartnershipsJames Gyngell (Havas International)
Integrated ProducerHazel Corsten (adam&eveDDB)
Production DesignerRiccardo Pugliese (Juice)
Global Strategy LeadMaría Pérez Bermejo (Havas International)
Hair & Makeup ArtistSaskia Buxton
Make-Up/ Hair ArtistCarla Fourie, Zanmarie Hanekom
Senior Legal CounselTom Campbell (adam&eveDDB)
VFX Shoot SupervisorBradley Stilwell (Time Based Arts)
Assistant TV ProducerHolly Wormleighton (adam&eveDDB)
General Legal CounselCandice Macleod (adam&eveDDB)
Social Audio ProducerCarla Thomas (750mph)
Social Sound EngineerMarcin Pawlik (750mph)
Photographer AssistantFreddie Stisted
Production CoordinatorCourtney Savage, Kirsty Steenkamer (Juice)
Social Senior ProducerNikki Porter (Final Cut)
Chief Creative OfficersAnt Nelson & Mike Sutherland (adam&eveDDB)
Chief Executive OfficerMiranda Hipwell (adam&eveDDB)
Group Strategy DirectorJack Spicer (adam&eveDDB)
Post Production CompanyTime Based Arts, 750mph
Public Relations AgencyMSL
Unit & Location ManagerMikaeel Rinquest (Juice)
Agency Managing DirectorFerran Juaní (Havas International)
Business Managing PartnerIrma Lavall (Havas International)
Global Strategy ExecutiveIsaac Vigue (Havas International)
Social Assistant DirectorRiah Ramparsad
Agency Operations DirectorStuart Heyburn (adam&eveDDB)
Global Strategy SpecialistRober Hernandez (Havas International)
Photographer 2nd AssistantWilliam Sheepskin
Photographer 3rd AssistantLunghelo Mlati
Executive Creative DirectorMark Shanley (adam&eveDDB)
Head of Production/ProducerNikki Cramphorn (adam&eveDDB)
Assistant Integrated ProducerMerle Aylott (adam&eveDDB)
Social Director and VideographerJacques Van Rensburg
Head of Production, Global MarketingDiane Brito
Head of Marketing, Running & TrainingAnna Rothman (Puma)
Team Head, Production, Global MarketingMinnie Tran (Puma)
Vice President, Global Brand & MarketingRichard Teyssier (Puma)
Global Creative Director, Brand MarketingAndy Alvarez (Puma)
Senior Creative Project Manager, Global MarketingTheresa Spinale (Puma)
Senior Head of Creative Services, Global MarketingElissa Armando (Puma)
Music Supervision and Composer Representation AgencyLeland
Head of Creative Project Management, Global MarketingPaul Anderson (Puma)
Senior Director, Global Brand Strategy & CommunicationsJulie Legrand (Puma)
Similar Campaigns
FLARE
Live Nation
Berghs School of Communication
CREARCHIVE Score
14.9
Faces to Forget
Coala Music
AKQA
CREARCHIVE Score
54
Even In Arcadia
Sleep Token
RCA Records
CREARCHIVE Score
27
EBEM
YAME
MATHEMATIC
CREARCHIVE Score
24.3
Duopen Mic
Duolingo
Bendita Carpeta
CREARCHIVE Score
11.5
Denial Is A river
Doechii
LOTUMN
CREARCHIVE Score
24.3