The Unfiltered History Tour

Vice Media / Dentsu Creative
CREARCHIVE Score
100
Vice MediaThe Unfiltered History Tour2023
The Unfiltered History Tour
Case Film
Campaign Images
BrandVice Media
AgencyDentsu Creative
Award ShowCannes Lions
CategoryDIGITAL
Year2023
CountryIndia
Description

An Instagram AR experience at the British Museum revealing the contested histories behind famous artifacts. Sparked global debate about colonial heritage.

Awards
  • • Cannes Lions — Digital — Grand Prix
Credits
Tech LeadRajiv Menon
Chief Creative OfficerAmit Shankar
ShareXIN