The Most Challenging Pingpong Table

About the Work Tokyo will be hosting the 2020 Olympic and Paralympic Games. However, despite growing public excitement, study shows only 1% of Japanese watch Paralympic Games as these sports still struggle to gain media coverage and audience. It is a global challenge facing many para-sports committees and athletes, including our client, Japan Para Table Tennis Association. Among the reasons for the general lack of interest in Paralympic Games, are that people don’t relate to the challenges faced by para-athletes, and therefore don’t fully appreciate the immense skill involved in competing.To raise awareness of para table tennis and para-sport in general, in a reality where Paralympic Games are regarded secondary or largely ignored, we felt the need to bring a new perspective for spectators, by communicating the appeal through an innovative method that facilitate an authentic understanding of the sport.