The Everyday Tactician

Xbox / McCann London
CREARCHIVE Score
163
XboxThe Everyday Tactician2024
The Everyday Tactician
Case Film
Campaign Images
BrandXbox
AgencyMcCann London
Award ShowCannes Lions
CategoryDIGITAL
Year2024
CountryUnited Kingdom
Description

Xbox partnered with Football Manager to let real football clubs use the game's tactical engine, blurring the line between gaming and professional sport. A groundbreaking integration that changed how clubs approach scouting.

Awards
  • • Cannes Lions — Digital Craft — Grand Prix
  • • Cannes Lions — DIRECT, ENTERTAINMENT LIONS FOR GAMING, TITANIUM — Grand Prix
Credits
CopywriterJamie Starbuck
Art DirectorSam Leigh
Creative DirectorRob Doubal
ShareXIN
XboxMcCann LondonCannes LionsDIGITALUnited Kingdom

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