The Athletes Code

Powerade / Ogilvy + OGILVY, New York
CREARCHIVE Score
111
PoweradeThe Athletes Code2025
The Athletes Code
Campaign Images
BrandPowerade
AgencyOgilvy + OGILVY, New York
Award ShowLIA
CategoryPR
Year2025
CountryUnited States
Awards
  • • Cannes Lions — E07 - Corporate Purpose & Social Responsibility — Silver
  • • Cannes Lions — D04 - Sponsorship & Brand Partnership — Bronze
  • • Cannes Lions — A01 - Titanium — Shortlist
  • • Cannes Lions — A04 - Brand Storytelling — Shortlist
  • • Cannes Lions — B01 - Brand-Led Education & Awareness — Shortlist
  • • Cannes Lions — D02 - Partnerships with Sports Talent — Shortlist
  • • Cannes Lions — D04 - Sponsorship & Brand Partnership — Shortlist
  • • Cannes Lions — E01 - Diversity & Inclusion in Sport — Shortlist
  • • Cannes Lions — E07 - Corporate Purpose & Social Responsibility — Shortlist
  • • Cannes Lions — F07 - Corporate Purpose & Social Responsibility — Shortlist
  • • LIA — Creativity In PR - Best Use of Sponsorship — Silver
  • • LIA — Ambient & Activation - Corporate Purpose/Social Responsibility — Bronze
Credits
cityNew York
entrantOgilvy
ShareXIN
PoweradeOgilvy + OGILVY, New YorkLIAPRUnited States

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