SupportBelt

Ford / VML DETROIT + VML, Detroit
CREARCHIVE Score
83.8
FordSupportBelt2025
SupportBelt
Campaign Images
BrandFord
AgencyVML DETROIT + VML, Detroit
Award ShowCannes Lions
CategoryDirect Lions
Year2025
CountryUnited States
Awards
  • • Cannes Lions — A03 - Automotive — Bronze
  • • Cannes Lions — General — Bronze
  • • Cannes Lions — A03 - Automotive — Shortlist
  • • Cannes Lions — A03 - OTC Products — Shortlist
  • • Cannes Lions — A04 - Product Design — Shortlist
  • • Cannes Lions — A11 - Special Editions & Bespoke Items — Shortlist
  • • Cannes Lions — B01 - Brand-Led Education & Awareness — Shortlist
  • • Cannes Lions — B02 - Small-Scale Media — Shortlist
  • • Cannes Lions — B03 - Innovation in Design — Shortlist
  • • Cannes Lions — B05 - Design for Behavioural Change — Shortlist
  • • Cannes Lions — C03 - Customer Acquisition & Retention — Shortlist
  • • Cannes Lions — D04 - Social Behaviour — Shortlist
  • • Cannes Lions — D07 - Corporate Purpose & Social Responsibility — Shortlist
  • • Cannes Lions — E07 - Corporate Purpose & Social Responsibility — Shortlist
  • • Cannes Lions — F09 - Cultural Engagement — Shortlist
  • • LIA — Ambient & Activation - Corporate Purpose/Social Responsibility — Bronze
Credits
cityDetroit
entrantVML
ShareXIN
FordVML DETROIT + VML, DetroitCannes LionsDirect LionsUnited States

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