#SayYesToEurope

About the Work BRIEF Despite Brexit and the rise of right-wing parties, fewer and fewer Germans cared about the European elections. Only 48% voted in the last round. Lufthansa, Europe’s biggest airline, wanted to raise awareness and motivate people to vote. SOLUTION With the #SayYesToEurope initiative, Lufthansa turned magical places into once-in-a-lifetime polling stations. Postal votes became entry tickets to the most desirable locations that normally can’t be accessed. The stage of the famous Elbphilharmonie concert hall, the changing room of Champions League club Borussia Dortmund, the studio of Who Wants to Be a Millionaire and many others opened doors to everyone who brought voting forms. People could then vote on site in a real polling booth. RESULTS The extraordinary polling stations created massive awareness for the elections: 149 million people were reached, generating 11.4 million Euros in earned media. More than 38,000 signed up to vote at our locations. But most importantly, voter turnout was the highest in over 20 years. CULTURAL BACKGROUND In Germany only public buildings are allowed to serve as polling stations, constraining elections to old classrooms and school gyms. For the first time ever, we found a way to bring the elections to places that people care about.