Recycle Me

Coca-Cola / Ogilvy New York
CREARCHIVE Score
142
Coca-ColaRecycle Me2024
Recycle Me
Case Film
Campaign Images
BrandCoca-Cola
AgencyOgilvy New York
Award ShowCannes Lions
CategoryPRINT
Year2024
CountryUnited States
Description

Coca-Cola distorted its iconic logo on crushed cans to create outdoor ads that champion recycling. The imperfect logos became a symbol of sustainability.

Awards
  • • Cannes Lions — PRINT & PUBLISHING — Grand Prix
  • • Cannes Lions — PRINT & PUBLISHING — Grand Prix
  • • Cannes Lions — Outdoor — Gold
Credits
Global CCOLiz Taylor
Art DirectorMarcos Kotlhar
ShareXIN
Coca-ColaOgilvy New YorkCannes LionsPRINTUnited States

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