Pedigree Caramelo

Pedigree / AlmapBBDO + ALMAPBBDO, Sao Paulo
CREARCHIVE Score
262.6
PedigreePedigree Caramelo2025
Case Film
Campaign Images
BrandPedigree
AgencyAlmapBBDO + ALMAPBBDO, Sao Paulo
Award ShowCannes Lions
CategoryCreative Strategy Lions
Year2025
CountryBrazil
Awards
  • • Cannes Lions — TITANIUM — Grand Prix
  • • Cannes Lions — E03 - Brand Strategy — Gold
  • • Cannes Lions — F07 - Corporate Purpose & Social Responsibility — Silver
  • • Cannes Lions — F07 - Corporate Purpose & Social Responsibility — Bronze
  • • Cannes Lions — A01 - Consumer Goods — Shortlist
  • • Cannes Lions — A01 - Titanium — Shortlist
  • • Cannes Lions — C01 - Data-Driven Direct Strategy — Shortlist
  • • Cannes Lions — E03 - Brand Strategy — Shortlist
  • • Cannes Lions — E05 - Personalised Campaigns — Shortlist
  • • Cannes Lions — F07 - Corporate Purpose & Social Responsibility — Shortlist
  • • Cannes Lions — A01 - Titanium — Titanium Lion
  • • LIA — Creative Strategy - Cultural Insight — Gold
  • • LIA — Integration - Corporate Purpose/Social Responsibility — Silver
  • • LIA — Creativity In PR - Corporate Purpose/Social Responsibility — Bronze
Credits
citySão Paulo
entrantAlmapBBDO
ShareXIN
PedigreeAlmapBBDO + ALMAPBBDO, Sao PauloCannes LionsCreative Strategy LionsBrazil

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