Lidlize
Lidl / Marcel, Paris/Publicis Groupe + MARCEL, Paris
CREARCHIVE Score
185.9
LidlLidlize2025
Case Film
Campaign Images
BrandLidl
AgencyMarcel, Paris/Publicis Groupe + MARCEL, Paris
Award ShowCannes Lions
CategoryDirect Lions
Year2025
CountryFrance
Description
Every new drop of Lidl-branded items is a hit, with people going wild at each release, showing love for the brand and its colors. This year, we wanted another banger, but as we are a brand for the people, we gave the power back to them. How? With Lidlize, an AI created by BRIA, transforming any object into a Lidl one, using just a few words. A simple promise : the most liked product would be produced and sold for real. More than a million people played with Lidl brand asset, + 2.000.000 products were generated, proving one thing : Lidl and its colors are undeniably part of popular culture
Awards
- • Cannes Lions — A04 - Travel, Leisure, Retail, Restaurants & Fast-Food Chains — Gold
- • Cannes Lions — General — Gold
- • Cannes Lions — C02 - Influencer & Co-Creation — Bronze
- • Cannes Lions — C04 - New Realities & Emerging Tech — Bronze
- • Cannes Lions — D04 - Co-Creation & User Generated Content — Bronze
- • Cannes Lions — A04 - Travel, Leisure, Retail, Restaurants & Fast-Food Chains — Shortlist
- • Cannes Lions — B09 - Tech-Led Brand Experience — Shortlist
- • Cannes Lions — C02 - Influencer & Co-Creation — Shortlist
- • Cannes Lions — C04 - New Realities & Emerging Tech — Shortlist
- • Cannes Lions — D02 - eCommerce Websites/Apps — Shortlist
- • Cannes Lions — D04 - Co-Creation & User Generated Content — Shortlist
- • Cannes Lions — F03 - Single-Market Campaign — Shortlist
- • LIA — Digital - Retail — Silver
- • LIA — Non-Traditional - Use of Social Media — Bronze
- • LIA — Ambient & Activation - Creativity in Commerce — Finalist
Credits
cityParis
entrantMarcel
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