Lidlize

Every new drop of Lidl-branded items is a hit, with people going wild at each release, showing love for the brand and its colors. This year, we wanted another banger, but as we are a brand for the people, we gave the power back to them. How? With Lidlize, an AI created by BRIA, transforming any object into a Lidl one, using just a few words. A simple promise : the most liked product would be produced and sold for real. More than a million people played with Lidl brand asset, + 2.000.000 products were generated, proving one thing : Lidl and its colors are undeniably part of popular culture