It Has To Be Heinz

Heinz / Rethink
CREARCHIVE Score
170
HeinzIt Has To Be Heinz2024
It Has To Be Heinz
Case Film
Campaign Images
BrandHeinz
AgencyRethink
Award ShowCannes Lions
CategoryEXPERIENTIAL
Year2024
CountryCanada
Description

Heinz proved its iconic status by showing that even AI draws ketchup looking like Heinz. A cultural moment that demonstrated brand dominance through technology.

Awards
  • • Cannes Lions — Brand Experience — Grand Prix
  • • Cannes Lions — CREATIVE EFFECTIVENESS — Grand Prix
Credits
Creative DirectorMike Dubrick
Chief Creative OfficerAaron Starkman
ShareXIN
HeinzRethinkCannes LionsEXPERIENTIALCanada

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