Heinz Dipper
Kraft Heinz / Rethink
CREARCHIVE Score
115.1
Kraft HeinzHeinz Dipper2026
Video
Watch videoBrandKraft Heinz
AgencyRethink
Award ShowClio Awards
CategoryMedia
Year2026
CountryCanada
Description
For decades, a massive barrier stood between fry lovers and their favorite condiment: the logistical nightmare of on-the-go snacking. With 80% of consumers skipping sauce to avoid the mess of condiment gymnastics; Heinz, a brand built on irrational love, realized that to protect the consumer experience, we had to evolve the fry box. By tracing the iconic Heinz keystone, Heinz engineered the Heinz Dipper: a revolutionary fry box with a built-in dipping pocket designed for the perfect viscosity of Heinz condiments. Launched across 12 countries and supported by a tech-inspired global media plan, the campaign transformed a functional pain point into a global phenomenon. Generating over 1 billion earned impressions in its first week and sparking a surge of inbound requests from global QSR partners, the Heinz Dipper didn't just reclaim market share, it fundamentally redefined the way the world consumes fries.
Awards
- • Clio Awards — Media / Retail — Gold
- • Clio Awards — Creative Business Transformation / Products — Silver
- • Clio Awards — Out of Home / Ambient — Silver
- • Clio Awards — Creative Business Transformation / Experience — Bronze
- • Clio Awards — Creative Disruption / Media — Bronze
- • Clio Awards — Direct / Use of Product — Bronze
- • Clio Awards — Media / Experience/Activation — Bronze
- • Clio Awards — Design / Product Design — Merit
- • Clio Awards — Public Relations / Special Event/Activation — Merit
Credits
OnlineHardave Grewal (Rethink)
PlanningLe Alves (Black Madre), Beatriz Perrote (Black Madre), Tommy Martins (Black Madre)
PrintingDavid McMurdo (The Promotions Specialist)
ProducerTricia Lapidario (Rethink), Felipe Ribs (Black Madre)
AE, BrandKaylee Braasch (Zeno Group)
CGI ArtistMazola Rímoli (Black Madre)
CopywriterJacquelyn Parent (Rethink)
StrategistJulian Morgan (Rethink), Emma Bayfield (Rethink)
Head of ArtIgor RAS (Black Madre)
ProofreaderDavina Haisell (Rethink)
Art DirectorLuiz Faria (Rethink), Loretta Lau (Rethink), Hayley Hinkley (Rethink)
Food StylistDavid Grenier (United Assembly)
PhotographerSuech & Beck
Prop StylistDani Reynolds (United Assembly)
Artist StudioUnited Assembly
Studio ArtistJustin Chan (Rethink), Carl DeVouge
Agency NetworkRethink
Audio EngineerOwen Hooper
Studio ManagerTodd Bennett (Rethink)
Vice PresidentBri Shanley (Zeno Group), David Dwyer (Zeno Group), Brock McLaughlin (Zeno Group), David Dwyer, (Zeno Group)
Account ManagerDavid Birer (Rethink), Ethan Gallagher (Zeno Group)
Post SupervisorShannon Ing (Rethink)
Account DirectorEmily Anzarouth (Rethink), Linda Nguyen (Rethink), Hannah Casey (Rethink), Emma Keane (Zeno Group)
Digital DesignerAlex Fleming (Rethink), Dustin Gamble (Rethink)
Account ExecutiveLulu Saias (Zeno Group), Noor Masud (Zeno Group)
Creative DirectorJacquelyn Parent (Rethink), Luiz Faria (Rethink), Karine Doucet (Rethink), André Maciel (Black Madre)
Executive AccountCamila Holzmann (Black Madre)
Account SupervisorAshlynn Labinaz (Rethink)
Advertiser / BrandKraft Heinz
Advertising AgencyRethink
Executive DirectorTina Castro (Black Madre)
Executive ProducerLindsey Rebeiro (United Assembly)
Head of ProductionLaryssa Andrade (Black Madre)
Group Business LeadAdam Ball (Rethink)
Senior Brand ManagerJacqueline Salamack (Kraft Heinz)
Senior Vice PresidentJamie Dammrich (Zeno Group)
Chief Creative OfficerAaron Starkman (Rethink), Mike Dubrick (Rethink)
Chief Strategy OfficerSean McDonald (Rethink)
Group Account DirectorDavid Greisman (Rethink), Kai de Bruyn Kops (Rethink)
Chief Marketing OfficerTodd Kaplan (Kraft Heinz)
Group Creative DirectorZachary Bautista (Rethink), Geoff Baillie (Rethink)
Post Production CompanySchool Editing, Black Madre
Public Relations AgencyZeno Group
Lead, Brand & CreativityBrooke Morrison (Kraft Heinz)
Senior Account ExecutiveLinda Hoang (Zeno Group), Claire Tam (Zeno Group)
Senior Account SupervisorBethany Roth (Zeno Group)
Assistant Account ExecutiveKaylee Braasch (Zeno Group)
Executive Creative DirectorXavier Blais (Rethink)
Global Chief Growth OfficerDiana Frost (Kraft Heinz)
Head of Inclusive MarketingDanielle Spikener (Kraft Heinz)
Head of Brand CommunicationsBrian Neumann (Kraft Heinz)
Associate Director - IntegratedKate A. Spencer (Rethink)
Director, North American Brand PRJenna Thornton (Kraft Heinz)
Senior Post Production SupervisorTyler Erdelac (Rethink)
Group Production Lead - IntegratedAJ Merrick (Rethink)
Vice President, Global Heinz BrandNina Patel (Kraft Heinz)
Head of Global Heinz CommunicationsMegan Lang (Kraft Heinz)
EVP, Head of Integrated CommunicationsMissy Maher (Zeno Group)
Senior Account Executive, Media RelationsVeronica Smith (Zeno Group)
Senior Brand Manager, Inclusive MarketingDominique Robinson (Kraft Heinz)
Senior Manager, NA Brand PR & Media RelationsKate Mitchell (Kraft Heinz)
Associate Director, Heinz Brand CommunicationsJamie Mack
Senior Brand Manager, Global Heinz Brand Comms & CreativityJacqueline Chao (Kraft Heinz)
Senior Brand Manager, Heinz Brand Communications & CreativityKeenan White (Kraft Heinz)
Associate Director, Global Heinz Brand Communications & CreativityLourenço Arriaga (Kraft Heinz)
Similar Campaigns
I WOOL SURVIVE
Grindr
SERVICEPLAN GERMANY
CREARCHIVE Score
83.2
Gulf of Mexico (Bar)
Tecate
LePub Mexico City
CREARCHIVE Score
345.6
Get Takeout Without Going Out
Delivereasy
Colenso BBDO
CREARCHIVE Score
52.8
Fictional Insurance
RCN/Prime & Seguros del Estado
TBWA Colombia
CREARCHIVE Score
72.6
Expedition Impossible
Columbia Sportswear
adam&eve\TBWA
CREARCHIVE Score
115.6
Everything, Covered: 100 Years of The New Yorker
The New Yorker
le truc
CREARCHIVE Score
87.8