Expedition Impossible

Columbia Sportswear / adam&eve\TBWA
CREARCHIVE Score
115.6
Columbia SportswearExpedition Impossible2026
Video
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BrandColumbia Sportswear
Agencyadam&eve\TBWA
Award ShowClio Awards
CategoryExperience/Activation
Year2026
CountryUnited States
Description

Columbia gear is tough enough to take you to the edges of the earth, but how do you prove that when there is no edge? You challenge the one group of people who are committed to finding it, flat earthers. Columbia offered to give away the company to anyone who could prove the earth is flat, sparking the curioristy of flat earthers, the entertainment of outdoor fans and the concern of their finance department (sorry).

Awards
  • • Clio Awards — Experience/Activation / Guerrilla — Gold
  • • Clio Awards — Creative Disruption / Direct — Silver
  • • Clio Awards — Direct / Social Media — Silver
  • • Clio Awards — Integrated — Silver
  • • Clio Awards — Media / Specific Target Audience — Silver
  • • Clio Awards — Public Relations / Specific Target Audience — Bronze
  • • Clio Awards — Direct / Use of Talent & Influencers — Merit
Credits
DOPJoe Meade (Smuggler)
VFXWeronika Holak, Oliver Banks Thompson, Molly Russell, Brooke Mowat (1920)
BrandColumbia Sportswear
EditingSean Stender, Ivy O'Mahony (Cut & Run USA)
PlannerOscar Beach (adam&eveDDB)
DesignerScott Silvey (adam&eveDDB)
DirectorBenji Weinstein (Smuggler)
ProducerKurt Bailey, Yaz Al-Naama, Anna-Louise Vass (adam&eve\TBWA), Manny Caston (Smuggler)
CreativesJohn Trainor Tobin, Jeppe Vidstrup (adam&eve\TBWA)
Agency NetworkOmnicom
Studio ManagerRob Wallis
Account ManagerAmy Holden (adam&eveDDB)
Creative Agencyadam&eve\TBWA
Account DirectorFreya Schofield (adam&eveDDB), Sarah Hill (adam&eve\TBWA)
Managing PartnerFraser Thomson (adam&eveDDB)
Music SupervisorSian Rogers (Siren)
Project DirectorAndrea Kenyon (adam&eve\TBWA)
Creative DirectorWilliam Cottam, James Crosby (adam&eveDDB)
Planning DirectorAlex Scott Malden (adam&eveDDB)
Head Of ProductionDaisy Mostyn (Smuggler)
Production CompanySmuggler
Senior Legal CounselTom Campbell (adam&eveDDB)
Social Media ManagerVladimir Popov (Columbia Sportswear)
Audio Post-ProductionAndy Isaias, Olivia Endersby (Factory Studios)
General Legal CounselCandice Macleod (adam&eveDDB)
Chief Creative OfficersAnt Nelson & Mike Sutherland (adam&eveDDB)
Chief Executive OfficerMiranda Hipwell (adam&eveDDB)
Business Affairs ManagerDanni Rouse (adam&eveDDB)
Social & Influencer LeadCaroline Digilio (Columbia Sportswear)
Senior Creative ArtworkerDave Callow (OMC)
Director of CommunicationsAndy Nordhoff (Columbia Sportswear)
Principal Media SpecialistJeramy Sewer (Columbia Sportswear)
Senior Manager, Brand MediaTaylor Doane (Columbia Sportswear)
Creative Agency Project ManagerCerissa McFarlane (Columbia Sportswear)
Sr. Director, Columbia CreativeChris Araujo (Columbia Sportswear)
Sr. Vice President, Columbia MarketingMatt Sutton (Columbia Sportswear)
Joint Head of Integrated Production / ProducerSally Pritchett (adam&eveDDB)
Executive Vice President, Columbia Brand PresidentJoe Boyle (Columbia Sportswear)
ShareXIN
Columbia Sportswearadam&eve\TBWAClio AwardsExperience/ActivationUnited States

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