Hard Knocks
Apple / EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles
CREARCHIVE Score
54
AppleHard Knocks2023
Case Film
BrandApple
AgencyEXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles
Award ShowThe One Show
CategoryMoving Image Craft & Production
Year2023
CountryUnited States
Description
About the Work Hard Knocks is a spot that shows the durability of the Apple Watch Series 7 as it endures a good knocking around in various scenarios. Set to the beat of Jack White’s “Power of my Love,” the beating endured by the watch shows that it’s anything but fragile and more than capable of holding up to life’s demands.
Awards
- • The One Show — Editing / Single — Gold Pencil
Credits
EditorShane Reid
DirectorCraig Gillespie
ProducerHannah Murray
Creative DirectorBrian MurphyLee Schulz
Managing DirectorCl Kumpata
Executive ProducerJennifer LockeMJ Otto
Head of ProductionMichael Miller
Production CompanyMJZ / Los Angeles
Post Production CompanyExile / Santa Monica
Internal / In-House AgencyApple / Cupertino
AppleEXILE / Santa Monica + Apple / Cupertino + MJZ / Los AngelesThe One ShowMoving Image Craft & ProductionUnited States
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