Flipvertising
Samsung / Cheil Worldwide
CREARCHIVE Score
35
SamsungFlipvertising2024
Case Film
Campaign Images
BrandSamsung
AgencyCheil Worldwide
Award ShowCannes Lions
CategoryDIGITAL
Year2024
CountrySouth Korea
Description
Samsung turned piracy into advertising by embedding Galaxy Z Flip ads into bootleg movies, reaching audiences where traditional ads cannot.
Awards
- • Cannes Lions — Media — Silver
Credits
Media DirectorJiyoung Shin
Creative DirectorWain Choi
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