Creamotherapy

Nutri-Ice / Havas Lynx
CREARCHIVE Score
62.5
Nutri-IceCreamotherapy2025
Creamotherapy
BrandNutri-Ice
AgencyHavas Lynx
Award ShowLIA
CategoryPR
Year2025
CountryUnited Kingdom
Description

1 in 5 cancer patients die from malnutrition, not cancer. At this time ice cream is one of the few food’s patients can tolerate, but it lacks any nutritional value. Creamotherapy changes this to prioritise nutrition in cancer care. Using micro-encapsulated technology we can provide patients with essential vitamins and minerals without altering taste and smell. This innovative solution ensures patients receive the nutrients they need without the unpleasant side effects of traditional supplements - elevating nutrition to the same importance as the cancer treatment itself.

Awards
  • • D&AD — Future Impact — Wood Pencil
  • • LIA — Evolution - Product Innovation — Silver
  • • LIA — Health & Wellness - Innovation — Bronze
Credits
cityManchester
BrandNutri-Ice
ClientMy Doctor's Recipe
entrantHavas Lynx
Design AgencyHavas Lynx
Entrant CompanyHavas Lynx
Advertising AgencyHavas Lynx
Production CompanyProse on Pixels Manchester
ShareXIN