Chillboards

About the Work With rising heat waves across the globe, especially low-income communities are hit by overheating as the areas they live in are not cooled by green areas and have less space between buildings. This means a highly unequal situation between rich and poor. Coors Light is a beer brand with the brand promise that it’s “made to chill”. So they wanted to come up with a solution that could help the target group by actually chilling them where they live. We created a new type of out-of-home where we combined the classic billboard with roofs. Using a special white paint that reflects 85% of sunlight, we created Chillboards: billboards on roofs painted with messages about the benefits of white paint. In this way we utilised the home environment by adding a design element that had a function, which could be experienced by those living in the buildings and worked as an exhibition when people saw it in online media. This not only raised the awareness of a global issue, it also helped an overheated community in Miami, Florida stay cool. We knew we had to spread our message far and wide, so we designed a custom dynamic typeface that adapted to each roof, covering 96% of the surface area. This ensured maximum coverage while still being legible. While regular fonts are designed to evoke certain feelings, we created a typeface that would go even further and make a physical change. Working with NYC street artist ‘Andaluz the Artist’, we developed a functional design that would maximise white space, leaving very little room for any heat absorption, yet still retaining legibility. Each letter began as a solid white block that was shaped with minimal incisions and slight roundings to achieve the optimal heat-reflecting capability. The typeface consists of 12 different widths making it capable of stretching and expanding to fit any area or roof shape with a 96% surface coverage. The custom font reduced roof temperatures by 50°F/28°C, internal temperatures by 10°F/6°C and lowered AC costs up to 20%. The font is fully downloadable and free for all to use, keeping the world chilled with maximum craft and coverage.