Bounce

About the Work Since Apple introduced AirPods a few years ago, the wireless white earbuds have reached iconic status in popular culture, ranking at the top among the most memefied products out there. But most importantly, bridging the gap between technology and style. And with the arrival of the wireless charging case in 2019, the product experience got even more untethered. Bounce captures what it feels like to experience the extra burst of freedom provided by the even-more-wireless new AirPods. In the film, the whole environment of a city becomes a trampoline, turning a young man’s every day commute into a wonderful musical experience. In order to make the liberating feeling of the AirPods believable and real, we raised an entire set of a city six foot above the ground, which allowed us to choreograph and capture the performer’s moves in camera, without the help of VFX. An epical display of technical prowess. Along with the broadcast and online film, we created a series of bespoke online assets where the character of the film broke the fourth wall and literally bounced off the frame, wherever it was displayed.