Barboltian

A musical collaboration of two iconic entertainers: the main character of one of the world’s most popular mobile games, Clash Royale, Barbarian in an unexpected duet with king of romance Michael Bolton. All to win back players who fell out of love with the game and make them return to the arena during Valentine’s Day 2025. The wildly entertaining, immersive campaign that included a re-recorded song, animated music video, posters, merchandise and personalised love letters reengaged lapsed players, adding more than 3 million users to the game, while being 4.4x more effective than comparable efforts.