AirPods - Quiet the Noise

About the Work The all-new AirPods Pros have some of the best Active Noise Cancellation technology inside any headphone on the market. So powerful, it feels like you are all alone in a world of peace and quiet. So, we did just that. A blend of sci-fi and surrealism, Quiet the Noise, is an awe-inducing film that brings the AirPods listening experience to life while displaying the incredible power of the feature. The ultimate metaphor for listening to your music with the all-new AirPods Pro, our heroine is literally absorbed in the silence of noise cancellation as the bustle of the world floats above her— she's lost in the music. Each floating element becomes its own tiny planet, hovering above our heroine, who saunters forward in her peaceful, noise-canceling bubble. A garbage truck weighs 20 tons. Another ton for a taxi cab. Add another 60 tons or so for a parade, traffic jam, and a fruit stand. Somehow, our production designer managed to rig and lift an entire city, getting Quiet the Noise quite literally off the ground. Every detail recreated and lifted represented the bustle of a vibrant metropolitan city. We created an energetic city on the ground with storefronts, graffiti walls, and signage. The production design and art direction team worked closely with the VFX team to ensure a naturalistic texture throughout. A culturally relevant film; all around the world, people are returning to commuting, traveling, and working in an office. Unfortunately, this means they are once again surrounded by noise that may interfere with their listening experience daily. We wanted to take the truth of this relatable everyday struggle and convert it into a one-of-a-kind product story.