Worst Children's Library
Samsung / DDB Group Aotearoa + DDB NEW ZEALAND, Auckland / TRIBAL AOTEAROA, Auckland
CREARCHIVE Score
64.4
SamsungWorst Children's Library2025
Campaign Images
BrandSamsung
AgencyDDB Group Aotearoa + DDB NEW ZEALAND, Auckland / TRIBAL AOTEAROA, Auckland
Award ShowLIA
CategoryDigital
Year2025
CountryNew Zealand
Awards
- • Cannes Lions — C05 - Interactive Experiences — Bronze
- • Cannes Lions — E04 - Social Behaviour — Bronze
- • Cannes Lions — A01 - Consumer Goods — Shortlist
- • Cannes Lions — A05 - Data Visualisation — Shortlist
- • Cannes Lions — A05 - Health & Wellness Tech — Shortlist
- • Cannes Lions — C05 - Interactive Experiences — Shortlist
- • Cannes Lions — E04 - Social Behaviour — Shortlist
- • LIA — Creative Use of Data - Data Visualization — Bronze
Credits
cityAuckland
entrantDDB Group Aotearoa
SamsungDDB Group Aotearoa + DDB NEW ZEALAND, Auckland / TRIBAL AOTEAROA, AucklandLIADigitalNew Zealand
Similar Campaigns
ANTIFACE
Samsung
Bendita Carpeta
CREARCHIVE Score
13.2
Future of Fitness
Tonal
Quality Experience
CREARCHIVE Score
45.9
INTELLIGENT PUPPET IRUYO
Nissan Motor Co., Ltd.
TBWA\Hakuhodo Inc.
CREARCHIVE Score
17
Muted: 16 Games for Children, Designed for Parents Peace of Mind
OUIGO
ROSA Paris
CREARCHIVE Score
29.8
Nigrum Corpus
Idomed / Instituto Yduqs
Artplan
CREARCHIVE Score
17
Squabble Up
Kendrick Lamar
PRETTYBIRD
CREARCHIVE Score
45.9