U up?
IKEA / Rethink + RETHINK, Toronto
CREARCHIVE Score
315.8
IKEAU up?2025
Case Film
Campaign Images
BrandIKEA
AgencyRethink + RETHINK, Toronto
Award ShowCannes Lions
CategorySocial & Creator Lions
Year2025
CountryCanada
Awards
- • Cannes Lions — F05 - Use of Humour — Gold
- • Cannes Lions — F06 - Breakthrough on a Budget — Gold
- • Cannes Lions — General — Gold
- • Cannes Lions — D03 - Use of Social Platforms — Silver
- • Cannes Lions — E05 - Use of Humour — Silver
- • Cannes Lions — F06 - Breakthrough on a Budget — Bronze
- • Cannes Lions — B01 - Social/Influencer Commerce — Shortlist
- • Cannes Lions — B03 - Personalised Storytelling & Experience — Shortlist
- • Cannes Lions — B06 - Innovative Engagement of Community — Shortlist
- • Cannes Lions — D03 - Use of Social Platforms — Shortlist
- • Cannes Lions — D05 - Social Commerce — Shortlist
- • Cannes Lions — E05 - Use of Humour — Shortlist
- • Cannes Lions — F02 - Challenger Brand — Shortlist
- • Cannes Lions — F05 - Use of Humour — Shortlist
- • Cannes Lions — F06 - Breakthrough on a Budget — Shortlist
- • Clio Awards — Creative Commerce / Social Media — Gold
- • LIA — Ambient & Activation - Use of Social Media — Gold
- • LIA — Digital - Creativity on a Budget — Silver
- • LIA — Non-Traditional - Direct Marketing — Bronze
- • LIA — Non-Traditional - Creativity in Commerce — Finalist
Credits
cityToronto
entrantRethink
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