U up?

IKEA / Rethink
CREARCHIVE Score
195.2
IKEAU up?2025
U up?
Case Film
Campaign Images
BrandIKEA
AgencyRethink
Award ShowCannes Lions
CategoryINTEGRATED
Year2025
CountryCanada
Awards
  • • Cannes Lions — General — Gold
  • • Cannes Lions — General — Gold
  • • Clio Awards — Creative Commerce / Social Media — Gold
  • • LIA — Ambient & Activation - Use of Social Media — Gold
  • • LIA — Digital - Creativity on a Budget — Silver
  • • LIA — Non-Traditional - Direct Marketing — Bronze
  • • LIA — Non-Traditional - Creativity in Commerce — Finalist
Credits
cityToronto
entrantRethink
ShareXIN