TOXIC BACKFIRE

SAMSUNG / CHEIL PENGTAI BEIJING, Beijing / CHEIL HONG KONG, Hong Kong
CREARCHIVE Score
8
SAMSUNGTOXIC BACKFIRE2025
TOXIC BACKFIRE
BrandSAMSUNG
AgencyCHEIL PENGTAI BEIJING, Beijing / CHEIL HONG KONG, Hong Kong
Award ShowCannes Lions
CategoryMedia Lions
Year2025
CountryChina
Awards
  • • Cannes Lions — C04 - Use of Branded Content Created for Digital or Social — Shortlist
ShareXIN
SAMSUNGCHEIL PENGTAI BEIJING, Beijing / CHEIL HONG KONG, Hong KongCannes LionsMedia LionsChina

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